Roadmap for Service Strategy in Action

Our book Service Strategy in Action (S2iA) offers practical guidelines for designing and implementing your service-growth strategy. You can employ our proprietary twelve-step road map and use methods and frameworks for each step in your own firm to navigate the transformation into service.

While the path might be fraught with challenges and roadblocks, our road map provides clear directions for how your company can profit from services in business markets. In each chapter, we introduce hands-on frameworks and tools that you can apply to your firm. End-of-chapter questions allow you to assess your strengths and weaknesses at each stage of this journey. Working through each of our twelve chapters will help you craft and implement your own service-growth strategy.


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