Articles and Interviews

Field Service News 

• “New Book Outlines a Step-By-Step Path to Servitization”
• “Digital Servitization: The Next Competitive Frontier”

PTC

• "Wolfgang Ulaga Discusses How to Develop Service Differentiation Strategies"
• "Advanced Services Aren't for Every Business"

Field Service Digital

• "Why ‘Service Champions’ Are the Key to Unlocking Revenue Beyond the Product Sale"
• "Marketing and Service Teams Must Work As One to Sell Service Innovation"

Swedish Design Research Journal

• “The Servitization Journey Has Just Begun,”
• In Swedish: “Tjänstefieringsresan har bara börjat”

Blog Posts

Center for Services Leadership at W.P. Carey School of Business – Arizona State University

• “Is Your Firm on the Fastest Route to a Profitable Services Business?”
• “Will Your Culture Support a Transformation to a Service Business Model?”

Videos

Visit our YouTube Channel

Podcasts

The Field Service Podcast: "Switching to Servitization"

In this episode, Deputy Editor Mark Glover, speaks to Christian Kowalkowski about the challenges businesses can face when adapting to a servitization model.

Webinars

Institute for the Study of Business Markets (ISBM) Authors Forum: “Your Road Map to Profitable B2B Service and Solutions Growth”

ServiceMax Webinar on "Service Strategy in Action"

Community

This book is the fruit of multiple research projects and numerous practitioner workshops we facilitated across the globe. Over the years, we published more than 40 articles in scientific and managerial journals and two books (in French and Swedish) on service strategies. In addition, there is an Italian edition of S2iA, 

"Service Strategy: Guida pratica per crescere con i servizi."

Yet, this exciting journey would not have been possible without the help of executives and managers we were blessed to work with in a vast variety of industries and companies, such as, ABB, AGC, Air Liquide, Areva, ASML, Biomet, Bühler, Carrefour, Cargill, Caterpillar, Dalkia, DSM, Electrolux, Ericsson, Evonik, General Electric, GEA, Gemalto, Hempel, Holcim, Husqvarna, John Deere, EMC, KBA-NotaSys, KGHM, Kemira, Linde, Mammoet, Markem-Imaje, Maersk Damco, Merck Chimie, Metso, Neopost, Neste Oil, Nexans, Nilfisk, Ooredoo, Outokumpu, Outotec, Post-NL, PPG, Rexel, Rio Tinto, Rockwool, Saab, Safran, Saint Gobain, Sandvik, Scania, Schindler, SERCO, SHV, Siemens, SIKA, Skanska, SKF, Syngenta, Tetra Pak, Thales, ThyssenKrupp, TNT, Toyota Industries, Vallourec, Veolia, Volvo Group, and Xylem.

Throughout the book, we provide company examples and practical guidelines for navigating the transition from a product-centric to a service- and solution-savvy business model.

Would you like to tell us your service strategy story and get featured here? We always value your input and are delighted to provide a platform for sharing ideas and thoughts on service growth. Please contact us to continue this discussion.