Media and Community

Blog Posts

Center for Services Leadership at W.P. Carey School of Business – Arizona State University

Articles and Interviews


Field Service Digital: "Why ‘Service Champions’ Are the Key to Unlocking Revenue Beyond the Product Sale"

Field Service News: “New Book Outlines a Step-By-Step Path to Servitization

Swedish Design Research Journal: “The Servitization Journey Has Just Begun,” in Swedish: “Tjänstefieringsresan har bara börjat


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Institute for the Study of Business Markets (ISBM) Authors Forum: “Your Road Map to Profitable B2B Service and Solutions Growth

ServiceMax Webinar on "Service Strategy in Action"


This book is the fruit of multiple research projects and numerous practitioner workshops we facilitated across the globe. Over the years, we published more than thirty-five articles in scientific and managerial journals and two books (in French and Swedish) on service strategies.

Yet, this exciting journey would not have been possible without the help of executives and managers we were blessed to work with in a vast variety of industries and companies, such as, ABB, AGC, Air Liquide, Areva, ASML, Biomet, Bühler, Carrefour, Cargill, Caterpillar, Dalkia, DSM, Electrolux, Ericsson, Evonik, General Electric, GEA, Gemalto, Hempel, Holcim, Husqvarna, John Deere, EMC, KBA-NotaSys, KGHM, Kemira, Linde, Mammoet, Markem-Imaje, Maersk Damco, Merck Chimie, Metso, Neopost, Neste Oil, Nexans, Nilfisk, Ooredoo, Outokumpu, Outotec, Post-NL, PPG, Rexel, Rio Tinto, Rockwool, Saab, Safran, Saint Gobain, Sandvik, Scania, Schindler, SERCO, SHV, Siemens, SIKA, Skanska, SKF, Syngenta, Tetra Pak, Thales, ThyssenKrupp, TNT, Toyota Industries, Vallourec, Veolia, Volvo Group, and Xylem.

Throughout the book, we provide company examples and practical guidelines for navigating the transition from a product-centric to a service- and solution-savvy business model.

Would you like to tell us your service strategy story and get featured here? We always value your input and are delighted to provide a platform for sharing ideas and thoughts on service growth. Please contact us to continue this discussion.


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